Less Noise. Better Story.
Experienced media professional with a strong background in digital communication, strategic innovation, and storytelling. Skilled in documentary production, promotional content, and social media strategy. Known for building creative campaigns that grow brands, deepen engagement, and deliver measurable results.
About Evan J. Wilson
By day, I lead social and new media strategy for a major university dining program, managing content teams, loyalty campaigns, and digital growth at scale. By night and most weekends, I direct films, produce brand stories, and build visuals that move people.
I care about narrative more than noise.
Clarity over clutter.
Substance over hype.
My background blends marketing strategy with hands-on production. I’ve directed documentaries, shot weddings, built brand systems, managed student creative teams, and grown digital platforms from the ground up. I understand both sides of the camera and the analytics dashboard.
People remember how something made them feel.
So I approach every project with intention and discipline.
If you’re looking for trendy, forgettable content, I’m not your guy.
If you want intentional storytelling backed by strategy, let’s talk.
skills
Brand Storytelling
Stories that build brands
I help organizations find and tell their story through video, photography, and written content. From documentary style features to short form social content, my work focuses on clarity, authenticity, and emotional connection that builds trust and recognition over time.
Social Media Strategy & Growth
Growth with intent, not noise
I develop and manage social media strategies designed to grow audiences, increase engagement, and support real business goals. This includes content planning, platform specific strategy, creator direction, and campaign execution backed by performance data, not vibes.
Campaigns & Project Leadership
From idea to execution without chaos
I lead creative projects and campaigns from concept through launch, coordinating timelines, collaborators, and deliverables to ensure everything ships on time and on brand. Whether it’s a multi platform campaign or a single high impact project, I keep work moving and teams aligned.
Analytics & Optimization
Creative decisions backed by data
I use analytics to evaluate performance, refine strategy, and improve results over time. From social engagement to loyalty behavior, I translate data into clear insights that inform smarter creative decisions and measurable outcomes.
Stay Connected
We'd love to hear from you! Reach out to us with any questions, comments, or collaboration opportunities. Let's start a conversation and explore how we can work together to bring your ideas to life.